Paper Planes Rebrand

Well, we’ve finally started the process of rebranding from to Paper Planes. Coming soon…

The name’s a bit contentious but we’ve specifically chosen this name to stand out from the crow this is our brand story:

Businesses are like paper planes. Anyone can make one. But they’re very hard to fly a great distance. You need the skills to know how to fold one properly and even then, if you don’t throw it in the right environment, it might still go nowhere.

We’ve had some spirited discussion about the name and branding options, which you can read on Simon’s post on LinkedIn:

All in all, the plan is to stand out from the crowd and stand for something - and to be memorable.

Nick from Strong Digital, a web design company in Brisbane is helping us with our new site. We highly recommend him.

All the best,